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Prof. Ma Baolong Exchanges Experience in the Development of "National 100 Best Cases"

  On April 24, 2018, a special report on case writing by the School of Management and Economics was held in the Case 317 of the main building. More than 30 teachers participated in the report. The 5th National "Best 100 Case" and the 2018 key case winner Professor Ma Baolong, combined with his many years of experience, shared his "National Best 100 Case" development experience with the participating teachers. The meeting was chaired by vice dean Prof. Liu Pingqing.

  Prof. Ma's speech is shaped like a pleasant running water. The process of developing “National Best 100 Cases” is analyzed. The main elements include: Teaching Objectives—Case Use Instructions—Case Type Selection—Case Texts Development - the organization of the material - writing skills.

  

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