呂高燕
呂高燕，博士生導(dǎo)師，偉德國(guó)際1946bv官網(wǎng)管理科學(xué)與物流系特別副研究員。博士畢業(yè)于北京大學(xué)光華偉德國(guó)際1946bv官網(wǎng)，清華大學(xué)水木學(xué)者計(jì)劃入選者，于國(guó)內(nèi)外頂尖學(xué)術(shù)期刊Management Science, Production and Operations Management, 管理科學(xué)學(xué)報(bào)等發(fā)表文章十余篇，主持國(guó)家自然科學(xué)基金一項(xiàng)。
研究興趣為平臺(tái)，雙邊市場(chǎng)，R&D，供應(yīng)鏈金融，綠色供應(yīng)鏈。
部分論文發(fā)表
Huang, Peng, Gaoyan Lyu, and Yi Xu. "Quality regulation on two-sided platforms: Exclusion, subsidization, and first-party applications." Management Science 68.6 (2022): 4415-4434.
Gaoyan Lyu，Wei Wang, Lin Tian. Exclusion or Subsidization? A Competitive Analysis of Quality Regulation Strategy for Two-sided Platforms. Production and Operations Management (2024).
Gaoyan Lyu, Huaqing Hu, Guomian Zhuang, Xiyang Chen. C2M strategies on an e-commerce platform under brand competition. Transportation Research Part E: Logistics and Transportation Review, 177, (2023).103184.
胡華清，呂高燕*，陳劍，面臨制造商入侵威脅時(shí)的網(wǎng)絡(luò)零售商經(jīng)營(yíng)模式選擇：分銷，平臺(tái)還是混合？管理科學(xué)學(xué)報(bào)，2024，12.
Hu, H., Gaoyan Lyu*., Cheng, T. C. E., & Zhan, Y. (2023). Reselling, consignment or In-Marketplace selling Mode? Competitive strategy for E-tailers to counteract online third-party marketplaces. Transportation Research Part E: Logistics and Transportation Review, 176, 103190.
Wang Wei, Gaoyan Lyu*. Sequential product positioning on a platform in the presence of network effects. International Journal of Production Economics (2020): 107779.
Wang Wei, Gaoyan Lyu, Wei Cui, Yongjian Li*. Strategic Technology Commercialization in the Supply Chain under Network Effects. International Journal of Production Economics (2020)
English Web: https://sites.google.com/view/gaoyanlyu/home
主持科研項(xiàng)目：國(guó)家自然科學(xué)基金（2022-2024），雙邊平臺(tái)質(zhì)量治理策略
*聯(lián)系方式
北京市海淀區(qū)中關(guān)村南大街5號(hào)偉德國(guó)際1946bv官網(wǎng)，100081
郵箱: lgy@bit.edu.cn
