2020年10月29日，【明理講堂2020年第23期】有幸邀請(qǐng)到美國德克薩斯大學(xué)達(dá)拉斯分校Naveen Jindal偉德國際1946bv官網(wǎng)信息系統(tǒng)系陳建清教授為大家?guī)眍}為 ”Frenemies in Platform Markets: Heterogeneous Profit Foci as Drivers of Compatibility Decisions” 的學(xué)術(shù)報(bào)告，報(bào)告采用騰訊會(huì)議在線直播的形式。管理與經(jīng)濟(jì)學(xué)院部分領(lǐng)導(dǎo)、教師、碩博研究生等100多人參加了本次講座，主持人為管理與經(jīng)濟(jì)學(xué)院技術(shù)及戰(zhàn)略管理系李果教授。
在報(bào)告中，陳建清教授首先從搜索引擎廣告、用戶生成內(nèi)容（UGC）以及平臺(tái)商業(yè)模式三方面對(duì)當(dāng)前平臺(tái)經(jīng)濟(jì)研究領(lǐng)域的理論與重點(diǎn)進(jìn)行了總體介紹，從而引出此次報(bào)告研究內(nèi)容。該研究從蘋果IBook與亞馬遜Kindle Reader的實(shí)際競合模式出發(fā)，通過構(gòu)建一維與二維Hotelling模型，對(duì)兩個(gè)在硬件與內(nèi)容產(chǎn)品銷售均存在競爭關(guān)系的平臺(tái)的合作決策進(jìn)行博弈分析。研究表名，當(dāng)雙方硬件產(chǎn)品價(jià)值差異較大或內(nèi)容產(chǎn)品盈利空間較大時(shí)，兩個(gè)平臺(tái)會(huì)采取合作策略。并且，在合作情形下，雙方的生產(chǎn)差異化增加，即雙方分別在硬件與軟件方面形成了一家獨(dú)大的局面。此外，研究結(jié)果還給出了消費(fèi)者剩余以及社會(huì)福利方面的管理啟示。報(bào)告引起了老師和同學(xué)的極大興趣，并展開了熱烈的討論和交流，反響熱烈，受到了廣大師生的一致好評(píng)！
附：陳建清教授簡介
Jianqing Chen is a professor in information systems at the Jindal School of Management at the University of Texas at Dallas. He received his Ph.D. from McCombs School of Business at the University of Texas at Austin and his Bachelor and Master from Tsinghua University. His current research focuses are: (1) platform business models; (2) social media and user-generated content; (3) search engine advertising; and (4) supply chain risk management. His papers have been published in top academic journals across different fields, including Information Systems Research, MIS Quarterly, Management Science, Journal of Marketing Research, Journal of Marketing, Production and Operations Management, and Journal of Management Information Systems. He received ISS Sandra A. Slaughter Early Career Award of INFORMs in 2016 and won Dean’s Award for “Outstanding New Scholar” in 2019. In Tsinghua, he received the highest student honor --- Tsinghua Top-Grade Scholarship. He received the Best Paper awards for the Fifteenth Conference on Information Systems and Technology (CIST) in 2010 and for the China Summer Workshop on Information Management (CSWIM) in 2007, 2012, and 2015. He is currently an Associate Editor of Information Systems Research, a Senior Editor of Production and Operations Management, and an Associate Editor of Journal of Electronic Commerce Research and Business & Information Systems Engineering. He co-chaired CSWIM 2016, and co-chaired E-Business Cluster of INFORMs in 2013 and co-chaired Information Systems Cluster of INFORMs in 2014. Currently, he is the president of the E-Business section of INFORMs.
